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Hargreaves Lansdown Opens Crypto to 2 Million UK Investors After Reversing Warning Stance

Hargreaves Lansdown, the U.K.’s largest retail investment platform with two million investors, has begun offering nine bitcoin and ether exchange-traded notes (ETNs), reversing course less than a year after warning clients against crypto investments.<\/a><\/strong><\/p>

According to CoinDesk, the Bristol-based firm said bitcoin, despite its long-term price gains, \”is not an asset class\” and lacks the intrinsic characteristics that would justify including it in a portfolio for growth or income. It also said bitcoin’s price history showed periods of \”extreme losses.\”<\/a> The firm’s new listings include products from major asset managers, with annual fees ranging from 0% to 0.35%.<\/a><\/p>

FCA Regulatory Change Enables Access<\/h2>

The FCA lifted its ban on crypto ETNs for retail investors<\/a>, now requiring firms to assess whether retail clients understand the risks of crypto ETNs, including the risk of losing all of their investment. Before investors are allowed to trade, Hargreaves Lansdown requires new buyers to complete an appropriateness assessment and wait 24 hours before buying.<\/a><\/p>

Why This Matters for UK Retail Traders<\/h2>

Hargreaves Lansdown, which has over $200 billion in assets under management, said the change in U.K. rules now allows it to offer regulated crypto investment products, while requiring clients to understand the risks before they trade.<\/a> The decision matters because Hargreaves Lansdown provides bitcoin and ether exposure access to two million clients through a mainstream investing service rather than a crypto exchange.<\/p>

For UK retail traders, this represents a major shift in accessibility: crypto products are now available through a mainstream, FCA-regulated platform where clients already manage their pensions, ISAs and general investment accounts. The move signals that UK wealth managers can no longer afford to ignore crypto, and that after FCA regulatory clarity, the infrastructure for mainstream retail participation is becoming real.<\/p>

Main picture: Photo by Nick Fewings<\/a> on Unsplash<\/a><\/small><\/p>

Main picture: Photo by Nick Fewings on Unsplash

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